Studytainment

Here's another neologism I'm predicting will take off soon: studytainment. Def: the unhappy hybrid between the act of studying and a distracting multitasking enjoyable recreational activity, such as listening to an iPod or watching a movie, simultaneously. This will eventually evolve to some kind of designed approach that will bleed into actual curriculum, becoming as commonplace as the idea, say, that effective teaching is a form of entertainment and good teachers are good entertainers.
As per my previous prediction about the word edutainment, which I made circa 1992, this is without much joy on the subject, it's based on an advertising marketing concept about selling things to kids and teenagers (and to their adult enablers) by promising to make 'studying' more fun